The challenge
Werner Fürstenberg advises companies when conflicts and crises at management level have become stuck. He founded the Fürstenberg Institut in Hamburg in 1989 and today works from Salzburg across the German-speaking countries.
His mandates come through his network and his name. Anyone who looks him up after a recommendation should get the same impression online as in a conversation with him: calm, experienced and discreet.
The solution
Around his logo we built a brand as serious as his work: a deep blue and the gold from the logo, two typefaces with clear rules, and from them a business card, letterhead and website that belong together.
- A website that first says what he helps with, then shows why you can trust him
- The references from Ole von Beust, Prof. Dr. Gerald Hüther and Prof. Dr. Norbert Klusen in full
- Anonymised case examples and an archive of his publications, for example in ZEIT, Süddeutsche Zeitung and Harvard Business Manager
- An enquiry for a first conversation, in which people describe their situation right away
- Described clearly for Google and ChatGPT: who he is, what he does and where he works
The result
The new website has been online since 24 October 2026. For a consultant whose mandates come through network and name, it is the place where a recommendation is confirmed: whoever looks him up finds a brand that matches what they have heard about him.
The coming months will show how many enquiries come in through the website. We will add the numbers here as soon as they are reliable.
